Visit to Macy's
Ingenuity and creativity in marketing and advertising strategies were the biggest factors in ensuring Macy's success. The main advertising events include the Thanksgiving Parade and 4th of July fireworks. A more interesting aspect covered was the marketing strategies which Macy's uses to increase the allure of their products. Product placement, lighting, decorations, mannequin designs etc all contribute to enhance the overall appeal of the department store and make customers more inclined to purchase their luxury goods there.
Fun fact #1: Macy's was the first department store to introduce the illusion of $1.98 instead of the price of $2.
Fun fact #2: Macy's is the first known retailer in US history to employ a female executive, Margaret Getchell.
Fun fact #3: On the first day of operation, Macy's only earned $11.06, whereas it currently has an average of 35,000 customers.
Broadway Acting Workshop
Overall, it was an enriching session as we realised that acting is not only all dramatic and exaggerated. We learnt that acting can be used in interviews and public speaking and that it helps us to appear more confident and primp and proper. We really enjoyed ourselves and had a good laugh through the workshop.
#Fun Fact 1: Yawning is not bad- it is good as it allows your body to take in more oxygen to wake you up.
#Fan Fact 2: Different kinds of breathing can make you either more anxious or more relaxed. The shallow breaths we usually take will make you more anxious while taking deep breaths will calm you done.
#Fun Fact 3: In order to be more awake, the time you breathe in should be shorter than the time you breathe out per breath.
Rockefeller Plaza
Broadway Play-The Curious Incident of the Dog in the Night-Time
After the workshop, we headed to watch our Broadway play at the Ethel Barrymore Theatre. The play we were slated to watch was "The Curious Incident of the Dog in the Night-Time" and opens the play with the sudden murder of a neighbour's dog with a gardening fork that leads to Christopher Boon, a 15 year old who describes himself as a "mathematician with some behaviour difficulties" on a quest that while firstly was meant to find the murderer of the dog gradually accidentally led Christopher to uncover other truths, like his mother's death. The play itself was presented with high-tech screens that reflected words written on the floor on two different screens, lit up props' lights and such and was adapted from a novel of the same name. Some of us even managed to redeem a curious button when the letters of our name managed to add up to a prime number. The play, enhanced by the futuristic screens and technology was a true eye-opener and an excellent ending to a fulfilling day.
Fun-fact #1: The author avoided mentioning the words autism in the book in order to prevent Christopher from being labelled as such.
Fun-fact #2: We were shown how to solve an A-level math question at the end of the play. (It involved the Pythagoras theorem)